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There is plenty of other information you can use in your market analysis here as well.

Volume refers to the number of potential customers, and value refers to the value of the market itself. Include the most important data and results in the market analysis section and move the support documentation and statistics to the appendix.

People are researching and making their opinions felt through their actions on the web, so you can gain a lot of marketing insight by looking closely at what is going on electronically.

Competitor strengths and weaknesses: What is your competition good at? The information gathered about competitors might not seem like much when looked at separately, but when viewed as a whole, it can be mosaic-like in what it reveals about your competition.

Target Market The target market is the type of customers you target within the market. Why do they buy?